Friday, September 19, 2008

Gary Cooper Likes What We Like

Sorta. Because if I have the choice (and the cash), I'll be drinking something other than PBR. But it's GARY COOPER for chrissakes. If he tells me to do it. . . I'm kinda 110% there.

Note the packaging up there. This ad is from 1937, before Luckies "went to war" in 1942 and stopped using green on their packaging. While this was pitched as a patriotic step to save the copper claimed to be used in the green dye (actually chromium), it was really an effort to update the design and, among other things, appeal to the ladies.

For more info on Luckies going to war, check out this article. For more Gary Cooper endorsement goodness, go here. Vintage ads galore.

And- watch Mr Deeds Goes to Town in parts on Youtube, also starring the ultra fabulous Jean Arthur. And don't take my word for it. Some guy named Graham Greene kinda likes it, too--

Mr. Deeds is Capra's best film (it is on quite a different intellectual level from the spirited and delightful It Happened One Night), and that means it is a comedy quite unmatched on the screen. For Capra has what Lubitsch, the witty playboy, has not: a sense of responsibility, and what Clair, whimsical, poetic, a little precious and a la mode, has not, a kinship with his audience, a sense of common life, a morality: he has what even Chaplin has not, complete mastery of his medium, and that medium the sound film, not the film with sound attached to it.... I do not think anyone can watch Mr. Deeds for long without being aware of a technician as great as Lang employed on a theme which profoundly moves him: the theme of goodness and simplicity manhandled in a deeply selfish and brutal world.


Anonymous said...

...if Mr. Cooper says we're drinkin' Blue Ribbon and smokin' Luckies, then I guess that's just how it's gonna be...

mel said...

Thanks for the heads up.

Wonderful site for old ads!

McCrank said...

welcome back! missed the creativity


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